2025 | Professional

MUSE Design Awards Gold Winner

Hangzhou Guili L-Villa Showflat

Entrant Company

SWS Group

Category

Interior Design - Residential 

Client's Name

New World Group

Country / Region

China

Hangzhou Guili L-Villa is a highly anticipated luxury residential project launched by New World Group in Hangzhou. Situated in the Global Center, a prominent landmark in Xiaoshan, Hangzhou, this development is designed for an international, youthful, and sophisticated urban elite. Drawing inspiration from Lamborghini’s pioneering design, outstanding performance, and extraordinary experience, Guili L-Villa seamlessly integrates supercar aesthetics into spatial design. The shield-shaped architectural form, inspired by the Lamborghini bull logo, features sleek lines and a cutting-edge modern aesthetic. The Maldives-blue glass curtain walls create a stunning “sea-view over the river” effect, setting a new benchmark for urban high-end aesthetics, catering to the refined tastes and individuality of city elites.



The project embodies a seamless fusion of landmark luxury residences and high-end hotel living, crafting a bespoke sky-high luxury “track”. Inspired by international luxury hotel operations, it offers five-star amenities such as heated swimming pools, a fitness center, and a sky lounge, ensuring an unparalleled living experience. The L-Villa penthouses, featuring expansive layouts, are connected to the hotel facilities via an exclusive VIP passage, redefining luxury living through a harmonious blend of indulgence, functional aesthetics, and social interaction.



The interior design team SWS Group has curated two showflats for Guili L-Villa, translating the unique locational advantages of Hangzhou’s Olympic Sports District into a spatial narrative that embodies the future of international urban living. The design balances elegant proportions, artistic soul, refined craftsmanship, and meticulous attention to detail, shaping a distinctive spatial identity for New World Guili Center. Rooted in understated luxury, the interiors blend modern design techniques with premium materials, prioritizing both comfort and artistic expression. Here, an international perspective, elevated luxury experience, and five-star service converge, creating an unparalleled high-rise lifestyle that is both timeless and inimitable.

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