2025 | Professional

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In China, the Mid-Autumn Festival is a symbol of reunion and longing, carrying people's deep feelings for their relatives and friends. The Moutai Mid-Autumn Festival gift box design aims to expand the Mid-Autumn Festival gift box design through the creative concept of "handwritten blessing, pen and ink love". The gift box includes two bottles of Maotai wine and a set of magnetic levitation pens. Through exquisite design and interactive user experience, it conveys the warmth and ceremony of the Mid-Autumn Festival. The gift box is not only a material gift, but also an emotional sustenance. Through the perfect integration of Maotai's high-end quality and the emotional connotation of the Mid-Autumn Festival, the product is given deeper emotional value. Let the recipient feel the warmth and care is the central concept of the Mid-Autumn Festival gift box.
Credits
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The Architectural Design & Research Institute of Zhejiang University Co., Ltd.
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Interior Design - Hotels & Resorts
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Nanyan Chen
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Interior Design - Residential
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STUDIO X
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Architectural Design - New Category
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OuDelight inc.
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Lighting Design - Art (Interior & Exterior Lighting)