2025 | Professional

MUSE Design Awards Platinum Winner

茅台中秋礼盒

Entrant

深圳市柏星龙创意包装股份有限公司

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

丘汉忠

Country / Region

China

In China, the Mid-Autumn Festival is a symbol of reunion and longing, carrying people's deep feelings for their relatives and friends. The Moutai Mid-Autumn Festival gift box design aims to expand the Mid-Autumn Festival gift box design through the creative concept of "handwritten blessing, pen and ink love". The gift box includes two bottles of Maotai wine and a set of magnetic levitation pens. Through exquisite design and interactive user experience, it conveys the warmth and ceremony of the Mid-Autumn Festival. The gift box is not only a material gift, but also an emotional sustenance. Through the perfect integration of Maotai's high-end quality and the emotional connotation of the Mid-Autumn Festival, the product is given deeper emotional value. Let the recipient feel the warmth and care is the central concept of the Mid-Autumn Festival gift box.

Credits

深圳市柏星龙创意包装股份有限公司
土星创意组
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