Chongqing MixC

Chongqing MixC is located in the core area of Jiulongpo District, covering a construction area of 2.6 million square meters. It is the largest and most comprehensive one-stop commercial complex in Chongqing. Upholding the core concept of “Empowering Commerce with Art”, this project creates immersive consumption scenarios through creative display design, thereby enhancing its attributes as a city landmark and commercial competitiveness.
Designers explore Chongqing’s mountainous terrain, dock culture and folk elements, and use artistic installations, light and shadow interactions and other methods to show regional characteristics, thus enhancing consumers’ cultural identity. The setting of the display not only improves brand exposure and prolongs customers’ stay, but also promotes consumption transformation through themed and IP - based scenarios, achieving deep integration and collaborative development of art and commerce.
In the internal space of the central area, the column - free design creates a broad vision and gives people a top - quality experience. The application of floating dynamic devices and holographic projections, as well as the connection of gradient lights and murals in the corridors, constructs a three - level visual system of “strong memory points - immersive experience - interesting interaction”. The south area creates a unique internal space with its unique interior decoration and the integration of new elements. In addition, the project carefully plans rich external spaces, such as Ancient Tree Square and Flagship Avenue, to create a comfortable leisure and shopping environment for consumers.

Brand stores achieve the perfect unity of commercial function and beauty by artistically transforming display windows and creating “Art Market” themed spaces in characteristic blocks, and integrating interactive devices in rest areas.
Chongqing MixC, with its unique geographical location, diverse business formats and brand combinations, high - quality consumption environment and accurate project positioning, has become an influential comprehensive commercial real estate project in Chongqing and even across the country.