2025 | Professional

MUSE Design Awards Platinum Winner

TECNO CAMON 40 Series

Entrant Company

TECNO

Category

Product Design - Digital & Electronic Devices

Client's Name

TECNO

Country / Region

China

The TECNO CAMON 40 Series combines advanced AI technology and innovative design to deliver an exceptional all-scenario AI and imaging experience for emerging market users, enhancing every moment of life, work, and play.
The One-Tap Button on the CAMON 40 Series revolutionizes traditional photography by instantly activating FlashSnap mode with double-tap, ensuring you never miss any moment. Enhanced by AI-driven FlashSnap mode, it intelligently optimizes camera startup and continuous shooting for faster captures, detects the most dynamic moments and automatically selects the perfect frame. The 50MP Sony’s LYT Ultra Night Camera ensures impressive low-noise performance and precise dynamic capture, even under high-speed shutter conditions. The One-Tap Button also provides additional functionality— a long press summons the Ella AI assistant, providing a more intuitive and streamlined experience for every need.
Powered by MediaTek Ultimate Processor, the CAMON 40 Series integrates AI capabilities across imaging, communication, and productivity. It boasts advanced AI Imaging Creation tailored for emerging markets, including AI Eraser 2.0, AI Image Extender, and AI Sharpness Plus. The cutting-edge Universal Tone technology ensures accurate color reproduction and superior multi-skin tone rendering in group photos.
Transforming communication and everyday interactions through AI innovation, the CAMON 40 Series introduces the industry first 360° AI Call Assistant, including Call Noise Cancellation for crystal-clear audio, AI Call Translation for real-time multilingual conversations, Call Summary for instant summaries, and AI Auto Answer for effortless call management. The Circle to Search, integrated with Google Search, and the AI Ella Assistant, updated with One-Tap Screen Query, both offer instant object information retrieval with a simple gesture, making every moment smarter and more efficient.
The CAMON 40 series elegantly blends the classic Side-axis design with the swan-neck curve, showcasing bold personalized aesthetics. Featuring the Space-Ring camera on the CAMON 40 Premier 5G and a Triple-Lens setup on other models, it symbolizes cosmic exploration while merging TECNO's functional prowess with creative flair. Additionally, the CAMON 40 Series (Premier 5G/ Pro 5G/ Pro) boasts impressive IP68/69 waterproof and dustproof capabilities, ensuring it stands up to the rigors of everyday use.

Credits

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