2025 | Professional

MUSE Design Awards Platinum Winner

Armchair Gugo

Entrant Company

Anna Maya Architecture

Category

Furniture Design - Seating & Comfort

Client's Name

Country / Region

Brazil

Inspired by MSN’s iconic logo, the Gugo Armchair transforms an iconic symbol of the digital age into an innovative and functional design piece. More than a piece of furniture, it represents movement, integration and the essence of our digital routine, bringing a pinch of humor and personality to the environment. With a simple yet bold design, Gugo breaks traditional norms by adopting a convex seat - an unprecedented approach in the world of armchairs. While most conventional models accommodate the body in the concave part, the Gugo surprises by receiving a person on the convex surface, providing a unique experience. The concave internal structure is designed to wrap and accommodate the body with comfort and coziness, ensuring a perfect ergonomic fit. The round backrest, despite the external shape, has a straight structure inside, providing the necessary support for the back. In addition to the striking aesthetics, Gugo arouses curiosity and happiness, making any environment more inviting, relaxed and modern. Your presence causes amazement and curiosity, being a highlight wherever you are. And to keep its shape always youthful and attractive, the seat foam returns to the round shape as soon as a person gets up, preserving their unique visual identity. With an unprecedented design unlike anything that exists, the Gugo Armchair is not just a seat, but an experience - a piece that provokes, inspires and reinvents the way we interact with design.

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