2025 | Professional
New Year Kumquat
Entrant
MYS GROUP CO., LTD.
Category
Packaging Design - Structural
Client's Name
Country / Region
China
Nianju, a symbolic ornamental plant during Chinese Lunar New Year, embodies the cultural ethos of "auspiciousness" (吉/Ji) through its Cantonese homophone "桔". Traditionally transported without packaging, the rise of e-commerce necessitates innovative packaging solutions that balance cultural symbolism with functional requirements.
Credits
Entrant
Beijing Institute of Technology
Category
Conceptual Design - Green
Entrant
Architectural Design and Research Institute of Tsinghua University Co., Ltd
Category
Architectural Design - Adaptive Reuse (NEW)
Entrant
G.M.Arch-interior
Category
Interior Design - Healthcare
Entrant
Shenzhen Reform Brand Consultant and Design Co., Ltd.
Category
Packaging Design - Wine, Beer & Liquor