2025 | Professional

MUSE Design Awards Gold Winner

New Year Kumquat

Entrant

MYS GROUP CO., LTD.

Category

Packaging Design - Sustainable

Client's Name

Country / Region

China

Nianju, a symbolic ornamental plant during Chinese Lunar New Year, embodies the cultural ethos of "auspiciousness" (吉/Ji) through its Cantonese homophone "桔". Traditionally transported without packaging, the rise of e-commerce necessitates innovative packaging solutions that balance cultural symbolism with functional requirements.

Credits

Mys Group Co. , Ltd.
Zhang xiao
Mys Group Co. , Ltd.
Ji Mengyyao
Mys Group Co. , Ltd.
He hairen
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