2025 | Professional

MUSE Design Awards Gold Winner

SH Ladies Magnolia Cube Watch

Entrant Company

SHANGHAI WATCH CO.,LTD.

Category

Fashion Design - Watches

Client's Name

Country / Region

China

The design inspiration of the SH Ladies Magnolia Cube Watch is the 1920s Art Deco style, which can be seen in many historical buildings on the Bund of Shanghai. Designer used simple and smooth lines to outline the elegant shape of the white magnolia flower on the watch, integrating this Shanghai city symbol into every detail of the watch.

The most eye catching part of this watch is its unique strap design, which exquisitely turns the shape of magnolia petals into a repeating decorative pattern, like flower petals blooming in layers. The case adopts a neat straight line, nicely echoes the graceful curves of the strap, forming an aesthetic balance of strength and softness. Paired with white mother-of-pearl dial, and synthetic multi-colored gemstones setting on the case, the watch is shining and decorative.

This watch series provides a variety of dial designs and size options, which can meet the needs of different customers, whether it is daily wear or business occasions. This watch not only carries the unique charm of Shanghai culture, but also shows the eternity of Art Deco as inspiration.

Credits

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