2025 | Professional

MUSE Design Awards Platinum Winner

Moutai Feitian Incense Burner

Entrant Company

深圳市柏星龙创意包装股份有限公司

Category

Packaging Design - DIY / Craft Kits

Client's Name

Moutai Culture and Tourism

Country / Region

China

Moutai Feitian incense burner sandalwood ornaments are a perfect example of the perfect fusion of Chinese traditional culture and modern craftsmanship. Its historical origins can be traced back to the ancient incense burners of the Shang and Zhou dynasties, which were only the noble items of the emperors at that time, symbolizing the lofty power and status. With the evolution of history, incense burners gradually entered the study desks of literati and scholars, becoming their spiritual sustenance when they tasted tea and discussed Taoism, and carrying profound cultural heritage and artistic feelings.

Today, this traditional craft is presented to the world with a new look and has become an exquisite ornament for home and office. This ornament cleverly combines the classic shape of Moutai Feitian. The flying ribbons and agile posture seem to tell the long brewing history and unique cultural heritage of Mouta Liquor. At the same time, the ornaments also incorporate the graceful posture of the Chishui River landscape. The mountains and rivers are interdependent, sparkling, three-dimensional and vivid, lifelike, making people feel as if they are on the magical land that gave birth to Mouta Liquor.

Credits

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