2025 | Professional

MUSE Design Awards Gold Winner

JINSHAN HUISHA YISI SHENNIAN SHENGXIAOJIU

Entrant Company

SHENZHEN BAIXINGLONG CREATIVE PACKAGING CO.,LTD

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

GUIZHOUJINSHAJIAOJIUJIUYEYOUXIANGONGSI

Country / Region

China

The snake Year zodiac baijiu is based on the allusion of "the snake takes the pearl to repay the person who saves his life", and takes the bronze snake of Sanxingdui of the Shang Dynasty as the carrier to extract the bronze snake of the Shang Dynasty to take the pearl shape. Because the "YI" in the year of the snake is wood, aquatic wood, rich water is conducive to the growth of wood, so the refined water pattern is carried in the form of merchant copper snake, reflecting the theme of the golden snake gift and auspicious luck.

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