2025 | Professional

MUSE Design Awards Silver Winner

Prismatic Glow: A Sensory Journey Through Paris

Entrant

LAI.design

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Guo Tai Wine & Spirits

Country / Region

Taiwan

Prismatic Glow: A Sensory Journey Through Paris

Paris, a city of ever-changing light and cultural fusion, carries a unique story in every moment. Prismatic Glow draws inspiration from this dynamic energy, capturing the essence of Parisian life through five distinct wine flavors. Each sip reflects a different time of day, a new cultural encounter, and a fresh perspective on the city’s vibrant rhythms—from the crisp air of morning to the deep allure of night, translating taste into a multisensory experience.

The wine label design features a reimagined mid-section of the Eiffel Tower as its visual core, with its structure and lines elegantly transformed to symbolize the fluidity and layered complexity of wine. Each bottle is crafted to reflect its unique flavor profile, merging abstract design elements to create a harmonious visual identity. Accents of gold foil weave through the design, echoing the dynamic interplay of people and cultures within the city, where every interaction and moment of exchange adds a radiant touch to daily life.

The interplay of colors, shapes, and textures not only enhances the perception of the wine’s richness but also embodies the diverse spirit of Paris. Through the reinterpretation of the Eiffel Tower and the visual representation of layered flavors, Prismatic Glow creates an immersive sensory experience, inviting wine lovers on a journey where light, taste, and culture converge in a symphony of Parisian elegance.

Credits

Designer
Clyde Lai
More Silver Winners
Product
2025
MUSE Design Awards Winner -  QIAOCANG AI Business Agent

Entrant

Baidu.com Times Technology (Beijing) Co., Ltd.

Category

Product Design - UX / UI / IxD (NEW)

Product
2025
MUSE Design Awards Winner - Thôo-tāu (Peanuts)

Entrant

MING CHI UNIVERSITY OF TECHNOLOGY

Category

Product Design - Sustainable Living / Environmental Preservation

Fashion
2025
MUSE Design Awards Winner - Bare Essentials™ AirSlim® Deep Plunge Built-In  Shaping Jump

Entrant

SHAPELLX US INC

Category

Fashion Design - Lingerie / Intimates

Packaging
2025
MUSE Design Awards Winner - Packaging Design for Mayve’s Hair and Body Care Products

Entrant

Yango University

Category

Packaging Design - Beauty & Personal Care