2025 | Professional

MUSE Design Awards Platinum Winner

Qinling Huguang Shanshe Commercial Town

Entrant Company

Arch-Age-Design(AAD)

Category

Architectural Design - Hotels & Resorts

Client's Name

Shaanxi Jin Hong Ming Ji Industrial Co., Ltd

Country / Region

China

The "Huguang Shanshe" commercial town is located in the hinterland of Dahaogou Scenic Area in Ningshan County, Ankang City, Shaanxi Province. It is situated at the foot of the Qinling Mountains, surrounded by mountains on all sides, and has excellent
natural resource advantages. The project has a construction area of approximately 50000 square meters.

The "Huguang Shanshe" commercial town aims to create a "gathering place for Qinling communities radiating across the country and a cultural new magnetic field radiating new ideas of the times " for young people with co creation power. The main business formats are "destination c o m m e r c e" a n d " c o m p o s it e p o w e r gathering". Destination Business "will nationwide invite niche, original, and non- standard independent brands to settle in Qinling, creating a main management
bloc k between va l ley s , and opening comprehensive formats such as themed catering, independent bookstores, buying shops, and sports collection stores. The "Composite Power Homestay Collection" focuses on eye- catching s cenes and immersive aesthetic experiences through the multiple overlapping experiences of "homes ta y+" , c rea ting a pioneering homestay cluster.

The scheme design not only fully understands and explores the local natural and cultural background, climate types, and topography, but also conducts research and profound perception of the internal aesthetics and demands of young user groups, aiming to create a spatial field that can resonate and empathize through natural regional sense, light and shadow, color, modern aesthetics, etc.

Credits

YONGQIANG CAI
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