2020 | Professional
Entrant Company
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Box designed specifically for hard to reach luxury 21 - 49 marijuana-using female market. The challenge: The market is predominately male, but women represent the fastest growing segment of the market. A majority of current market packaging is black, red and green and has more of an urban look. The blue background, combined with raised lettering and images, make this packaging stand out from current dark offerings in the display case. The retro look is a nod to JOB rolling papers and tests exceptionally with women.
Credits
Entrant Company
Lars Gitz Architects
Category
Architectural Design - Urban Design
Entrant Company
Yoo Shee Tea
Category
Packaging Design - Retail
Entrant Company
Studio Louter & OPERA Amsterdam
Category
Interior Design - Exhibits, Pavilions & Exhibitions
Entrant Company
DECO Design
Category
Interior Design - Residential