2020 | Professional

MUSE Design Awards Silver Winner

Diamond Weed Company Starter Pack Box

Entrant

2650006436

Category

Packaging Design - Other Packaging Design

Client's Name

atomic.marketing, LLC

Country / Region

United States

Gallery

About The Entry

Box designed specifically for hard to reach luxury 21 - 49 marijuana-using female market. The challenge: The market is predominately male, but women represent the fastest growing segment of the market. A majority of current market packaging is black, red and green and has more of an urban look. The blue background, combined with raised lettering and images, make this packaging stand out from current dark offerings in the display case. The retro look is a nod to JOB rolling papers and tests exceptionally with women.

Credits

Lead Graphic Artist, atomic.marketing, LLC
Cole Brannen
Owner, atomic.marketing, LLC
Lesa Crowe
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