2020 | Professional

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Box designed specifically for hard to reach luxury 21 - 49 marijuana-using female market. The challenge: The market is predominately male, but women represent the fastest growing segment of the market. A majority of current market packaging is black, red and green and has more of an urban look. The blue background, combined with raised lettering and images, make this packaging stand out from current dark offerings in the display case. The retro look is a nod to JOB rolling papers and tests exceptionally with women.
Credits
Entrant Company
HAA DESIGN GROUP
Category
Landscape Design - Hotel & Resort Landscape
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Stacy Karzen LLC
Category
Packaging Design - Dairy, Spices, Oils, Sauces & Condiments
Entrant Company
Omdesign
Category
Packaging Design - Wine, Beer & Liquor
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Designed Design Associates
Category
Interior Design - Residential