Starting

Starting, a shoe tailored for top marathon athletes and professional marathon enthusiasts, aims to satisfy the strict requirements of users in stability and comfort during marathons. It employs an innovative carbon plate and a lightweight design while also supporting personalized customization, ensuring continuously stable energy return, efficient impact dispersion, and a good fit to the foot. Such a product effectively empowers athletes to push their limits and achieve their best performance in competitions.

Starting innovates a patented carbon plate. The plate, inspired by swimming flippers and cable-stayed bridges, adheres to the principles of kinesiology and physical mechanics, offering stable support and ensuring flexible movement. Meanwhile, it combines a lamellar carbon plate and a columnar one to optimize power transmission and energy return. Considering the gait characteristics of forefoot strike running, the shoe places the toe spring further back, which provides stronger and more efficient propulsion for the forefoot. Additionally, the shovel-shaped side effectively improves lateral stability, preventing form breakdowns and ankle sprains during the latter stages of a marathon when athletes often experience fatigue. Taking into account plantar pressure distribution and foot shapes of various runners, the product utilizes the 3D CNC engraving process for personalized customization. This process enables each mechanical structure to perfectly meet the expectation with micron-level precision, offering athletes a professional and comfortable running solution. The entire shoe weighs only 149g, with the hollowed-out midsole striking a balance between strength and light weight. Furthermore, the thermoformed one-piece upper boasts better elasticity and toughness, well adaptable to long-distance running.

As for appearance design, Starting resembles the ancient Chinese weapon ji (polearm), and adopts a color scheme of malachite blue, fluorescent magenta, and obsidian black. These aesthetically pleasing colors also enhance the safety of runners in environments with low visibility such as rain or heavy fog. Moreover, the streamlined profile, coupled with the inverted trapezoid heel, reduces wind drag and lowers overall weight, greatly optimizing aerodynamic performance. Additionally, the textures of the upper, decorative film, and heel counter echo the Chinese brand name and add a high-tech aesthetic, improving brand recognition and showcasing a professional brand image.