2025 | Professional

MUSE Design Awards Silver Winner

OPTIMA COTTON

Entrant Company

FILA SPORTS CO., LTD.

Category

Fashion Design - Sportswear

Client's Name

FILA SPORTS CO., LTD.

Country / Region

China

While conventional cotton fabrics are celebrated for their softness and skin-friendliness, they have persistently frustrated consumers with issues like color fading, poor quick-dry performance, and pilling. OPTIMA COTTON addresses all above challenges through material innovation and technological breakthroughs. This eco-friendly outdoor T-shirt strikes a perfect balance between good comfort and high performance, redefining professional sports gear.

OPTIMA COTTON adopts unique imitation cotton polyester short fibers that closely mimic the fineness and length of cotton fibers, whose combination with customized dyeing and finishing processes gives a fluffy, soft touch while addressing pilling common in ordinary polyester short fiber fabrics. Meanwhile, each fiber boasts a cross section structure to significantly improve moisture absorption and quick drying performance, with a drying time of less than 5 minutes (AATCC 201). This also reduces the accumulation of sweat, avoiding unpleasant odors. Furthermore, the product can keep its like-new appearance (rated 4-5/5) even after 10 wash cycles under the 4N program. Benefiting from its high-strength fibers and optimized dye bonding process (simplified rinsing procedures), the T-shirt not only greatly prolongs its service life, but also reduces water consumption and alleviates microplastic pollution, achieving both economic and environmental benefits.

The product, centered around the theme of “Silk Road Traveler”, draws inspiration from the breathtaking landscapes of the Pamirs mountains. It transforms the cultural symbol—the ancient Silk Road—into a digital all-over print, which, paired with a 3M reflective logo, not only embodies aesthetics of futurism but also safeguards wearers in outdoor scenarios by enhancing nighttime visibility. In terms of ergonomics, the introduction of 3D cutting techniques and a rear raglan sleeve design allows for 360° unrestricted arm movement, effectively reducing friction during dynamic activities to improve overall comfort during physical exertion. Additionally, the thermo-hygroscopic comfort-regulated fabric dynamically adjusts breathability based on environmental humidity, ensuring consistent dryness and comfort for wearers.

Credits

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