2025 | Professional

MUSE Design Awards Gold Winner

YINGJIAGONGJIU SHANGHAI WINE EXPO

Entrant Company

ANHUI YINGJIAGONGJIU CO.,LTD./SHENZHEN P-ALPHA CULTURE CO.,LTD/Li Mao / Liu Zhen / Dong Zifa

Category

Interior Design - New Category: Trade show

Client's Name

ANHUI YINGJIAGONGJIU CO.,LTD./SHENZHEN P-ALPHA CULTURE CO.,LTD/Li Mao / Liu Zhen / Dong Zifa

Country / Region

China

Yinhua Tribute Liquor embodies the traditional Chinese way of welcoming and entertaining guests. As a leading brand in Chinese ecological liquor, it highlights and carries forward the magnanimous culture of a country of etiquette.

The design concept of this exhibition booth is inspired by the majestic and solemn momentum of Han Dynasty palaces. It integrates the unique features of Yinhua Tribute Liquor, such as "ecological brewing," "bamboo root water filtration," and "Yinhua cave storage." Using modern and dynamic design techniques, it interprets the dougong (bracket sets) and overhanging eaves of Han Dynasty architecture with concise and ancient lines. The space is ingeniously designed with four openings to welcome guests from all directions.

By creating a combination of "scene + atmosphere," we convey "product + content." The innovative and in-depth experiential exhibition route allows visitors to fully experience the profound cultural heritage and exquisite quality of Yinhua Tribute Liquor.

Credits

ANHUI YINGJIAGONGJIU CO.,LTD./SHENZHEN P-ALPHA CULTURE CO.,LTD/Li Mao / Liu Zhen / Dong Zifa
ANHUI YINGJIAGONGJIU CO.,LTD./SHENZHEN P-ALPHA CULTURE CO.,LTD/Li Mao / Liu Zhen / Dong Zifa
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