2025 | Professional

MUSE Design Awards Silver Winner

Camellia Lingerie Series for Outerwear

Entrant Company

Hangzhou Jingyi Technology Co., Ltd.

Category

Fashion Design - Underwear

Client's Name

Country / Region

China

The Camellia Lingerie Series for Outerwear combines advanced skincare technology with innovative lingerie design, offering a new wearing experience that blends hydration, comfortable support, and stylish elegance.

Infused with premium skincare concepts, this collection features 7A-grade antibacterial hyaluronic acid fabric, providing deep hydration while effectively inhibiting bacteria to maintain breast health. The traditional underwire is replaced with a transparent gel strip, which is soft, elastic, and supportive without the discomfort of restriction. The anti-gravity lifting structure offers firm support, counteracting gravity to create a naturally sculpted and lifted silhouette.

Designed for enhanced stability, the entire series features brushed velvet shoulder straps, increasing friction to prevent slipping for a more secure and comfortable fit. The Bird’s Nest Latex version incorporates 93% high-content Malaysian natural latex, delivering true antibacterial and anti-mite protection, while enriched bird’s nest peptides provide additional nourishment. A three-row, four-hook closure and adjustable straps ensure a customized fit for different body shapes, enhancing wearing flexibility.

With a trendy Euro-inspired aesthetic, the collection features luminous, silky fabrics for a refined look. The seamless sculpted-back style offers a sleek and effortless fit with easy wearability, while the lettered shoulder strap design adds a modern, personalized touch, complete with an embroidered brand logo for a sophisticated finish. The highly breathable cup padding keeps the interior dry, preventing bacterial and mite growth. More than just comfort, the Camellia Lingerie Series for Outerwear is the perfect blend of health, fashion, and innovation.

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