2025 | Professional

MUSE Design Awards Gold Winner

SHOKZ OpenFit 2 Marketing Gift Box

Entrant Company

Shenzhen Shokz Co., Ltd

Category

Packaging Design - Electronics

Client's Name

Shenzhen Shokz Co., Ltd

Country / Region

China

To support the launch of the Shokz OpenFit 2 earphones, we designed an exclusive set of marketing gift boxes for KOLs, highlighting the product's core selling points: "dynamic sound quality" and "ultimate comfort." The packaging creates an immersive experience through interactive and visually impactful elements, helping KOLs convey product features while enhancing user engagement and brand appeal.

To emphasize the "dynamic sound quality," We designed a unique "sand-flow" display unit.Users can place the earphones on the surface and shake it to showcase a dynamic audio experience. The device also functions as a trendy decorative piece, offering new usability and playfulness.

To highlight the "ultimate comfort" feature, we attached Shokz Ultra-Soft™ Silicone (used in OpenFit 2) and standard silicone on the left side of the brand card. Through tactile comparison, Users can feel the material differences, conveying the comfort of the earphone's material.The right side of the card employs a lenticular design that highlights the design of Shokz DualBoost™ Technology for sound quality enhancement from different angles.

The gift box combines pop-culture aesthetics with sustainability, focusing on reusability and recyclability. This strengthens Shokz’s market positioning and lets users engage with the product’s uniqueness through innovative design and interaction.

Credits

Creative Direction
Hengnan Dai
Creative Direction
Xue Zhang
Lead Designer
Rui Huang
Lead Designer
Hongchang Chen
Graphic Designer
Jiajun Liu
Graphic Designer
Quanfeng Jiang
Graphic Designer
Jiaqi Li
Photography Designer
Yifeng Jin
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