2025 | Professional
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To support the launch of the Shokz OpenFit 2 earphones, we designed an exclusive set of marketing gift boxes for KOLs, highlighting the product's core selling points: "dynamic sound quality" and "ultimate comfort." The packaging creates an immersive experience through interactive and visually impactful elements, helping KOLs convey product features while enhancing user engagement and brand appeal.
To emphasize the "dynamic sound quality," We designed a unique "sand-flow" display unit.Users can place the earphones on the surface and shake it to showcase a dynamic audio experience. The device also functions as a trendy decorative piece, offering new usability and playfulness.
To highlight the "ultimate comfort" feature, we attached Shokz Ultra-Soft™ Silicone (used in OpenFit 2) and standard silicone on the left side of the brand card. Through tactile comparison, Users can feel the material differences, conveying the comfort of the earphone's material.The right side of the card employs a lenticular design that highlights the design of Shokz DualBoost™ Technology for sound quality enhancement from different angles.
The gift box combines pop-culture aesthetics with sustainability, focusing on reusability and recyclability. This strengthens Shokz’s market positioning and lets users engage with the product’s uniqueness through innovative design and interaction.
Credits
Entrant Company
Hubei Architectural Design Institute Co.,Ltd & SHANGHAI PT ARCHITECTURE & PLANNING DESIGN CO.,LTD.
Category
Architectural Design - Mix Use Architectural Designs
Entrant Company
Yanyu Interior Design Studio
Category
Interior Design - Living Spaces
Entrant Company
Gnd N+ Design
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Interior Design - Residential
Entrant Company
广州观己景观设计有限公司
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Landscape Design - Residential Landscape