2025 | Professional

MUSE Design Awards Gold Winner

Fenjiu-Wanshang

Entrant Company

SHENZHEN ORACLE CREATIVE DESIGN CO.,LTD

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

SHANXI XINGHUACUN FENJIU DISTILLERY CO.,LTD

Country / Region

China

This Chinese baijiu packaging design is inspired by the ancient "small-mouthed, pointed-bottomed urns" dating back over 6,000 years to the Yangshao period, which were among the first containers used in the brewing of Chinese baijiu. This design reflects the deep historical and cultural roots of Chinese baijiu. It blends traditional culture with a modern twist by incorporating the element of "fire" from the five elements, symbolizing new strength and hope, inspiring a relentless drive for perfection and aspirations.

Credits

Creative Direction
Wen Liu
Design Director
Weijie Kang
Design Executive
Xianfeng Wu
Design Executive
Zhipeng Li
More Gold Winners
Product
2025
MUSE Design Awards - GeShenXun Mini Long-Range Walkie-Talkie (ZhuiYue)

Entrant Company

Sichuan Geshenxun Electronic Technology Co., Ltd

Category

Product Design - Digital & Electronic Devices

Interior
2025
MUSE Design Awards - Wanda Jin Changchun International Movie Metropolis

Entrant Company

Wanda Hotel Design Institute

Category

Interior Design - Hotels & Resorts

Product
2025
MUSE Design Awards - AIRSEEKERS 360° AirVision Robotic Lawn Mower

Entrant Company

Changyao Innovation Technology (Shenzhen) Co., Ltd.

Category

Product Design - New Category

Interior
2025
MUSE Design Awards - Chuan De Herbal Pharmacy

Entrant Company

Oin InteriorDesign​

Category

Interior Design - Mix Use Building: Residential & Commercial