2025 | Professional

MUSE Design Awards Gold Winner

Fenjiu-Wanshang

Entrant Company

SHENZHEN ORACLE CREATIVE DESIGN CO.,LTD

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

SHANXI XINGHUACUN FENJIU DISTILLERY CO.,LTD

Country / Region

China

This Chinese baijiu packaging design is inspired by the ancient "small-mouthed, pointed-bottomed urns" dating back over 6,000 years to the Yangshao period, which were among the first containers used in the brewing of Chinese baijiu. This design reflects the deep historical and cultural roots of Chinese baijiu. It blends traditional culture with a modern twist by incorporating the element of "fire" from the five elements, symbolizing new strength and hope, inspiring a relentless drive for perfection and aspirations.

Credits

Creative Direction
Wen Liu
Design Director
Weijie Kang
Design Executive
Xianfeng Wu
Design Executive
Zhipeng Li
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