2025 | Professional

MUSE Design Awards Gold Winner

Fenjiu-Wanshang

Entrant

SHENZHEN ORACLE CREATIVE DESIGN CO.,LTD

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

SHANXI XINGHUACUN FENJIU DISTILLERY CO.,LTD

Country / Region

China

About The Entry

This Chinese baijiu packaging design is inspired by the ancient "small-mouthed, pointed-bottomed urns" dating back over 6,000 years to the Yangshao period, which were among the first containers used in the brewing of Chinese baijiu. This design reflects the deep historical and cultural roots of Chinese baijiu. It blends traditional culture with a modern twist by incorporating the element of "fire" from the five elements, symbolizing new strength and hope, inspiring a relentless drive for perfection and aspirations.

Credits

Creative Direction
Wen Liu
Design Director
Weijie Kang
Design Executive
Xianfeng Wu
Design Executive
Zhipeng Li
More Gold Winners
Landscape
2025
MUSE Design Awards Winner - Poly · Shouzhu Luwan  - Egret Growth Paradise, Dongguan

Entrant

SHANGHAI LUCQPLAY FACILITIES CO.,LTD

Category

Landscape Design - Playspace Landscape

Product
2025
MUSE Design Awards Winner - SteelSeries GG

Entrant

SteelSeries

Category

Product Design - Gaming, AR & VR

Interior
2025
MUSE Design Awards Winner - Soft Sequence

Entrant

Chen-Kuan Chang

Category

Interior Design - Residential 

Architectural
2025
MUSE Design Awards Winner - Neo Green · G29 Yuan Dao

Entrant

gad

Category

Architectural Design - Residential