2025 | Professional

MUSE Design Awards Gold Winner

Pangquan Forest

Entrant Company

SHENZHEN ORACLE CREATIVE DESIGN CO.,LTD

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

SHANXI PANGQUAN DISTILLERY CO.,LTD

Country / Region

China

By using bionics in its design, the product captures the essence of the birch tree and communicates the brand's philosophy of "the breath of the forest, the symbiosis of nature". Inspired by the shape and ecology of the birch tree, the bottle design balances functionality and aesthetics by reconstructing materials, textures and colors in a bionic way. The result is a product that embodies natural ecology and gives the drinker a sensory experience of the forest.

Credits

Creative Direction
Wen Liu
Design Director
Weijie Kang
Designer
Rui Zhou
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