2025 | Professional
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The design of this product presents traditional Chinese zodiac culture in a modern and stylish way through illustrations. Smooth curves outline the snake's shape, representing wisdom and agility, with wheat straw and sorghum elements included to reflect Luzhou Laojiao's brewing heritage. The intricate design of the "small molecule" represents both the fragility of the alcohol content and the advanced brewing techniques. The purple shade adds a touch of mystery and sophistication to the product, while the gradient lighting and space-time fragments create a feeling of journeying through time, blending futuristic and traditional elements in the design.
Credits
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He Chuan Design Studio
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Interior Design - Residential
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LIYIZHONG&ASSOCIATES
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Interior Design - Commercial
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SCAD Museum of Art/Walter and Linda Evans Center Gallery
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Interior Design - Showroom / Exhibit
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DNA Architects
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Interior Design - Lounge Area (NEW)