2025 | Professional

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The design of this product presents traditional Chinese zodiac culture in a modern and stylish way through illustrations. Smooth curves outline the snake's shape, representing wisdom and agility, with wheat straw and sorghum elements included to reflect Luzhou Laojiao's brewing heritage. The intricate design of the "small molecule" represents both the fragility of the alcohol content and the advanced brewing techniques. The purple shade adds a touch of mystery and sophistication to the product, while the gradient lighting and space-time fragments create a feeling of journeying through time, blending futuristic and traditional elements in the design.
Credits
Entrant Company
Beijing Zhongcheng Meijing Cultural & Creative Group Co., Ltd
Category
Architectural Design - Hotels & Resorts
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Vista Alegre Manufacturing
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Product Design - Luxury (NEW)
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Spotlight Integrated Marketing Co., Ltd. / ESSENCE Idea Studio
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Conceptual Design - Communication
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Yili
Category
Packaging Design - Dairy, Spices, Oils, Sauces & Condiments