2025 | Professional

MUSE Design Awards Gold Winner

Bainianluzhoulaojiao Shengxiaoshenian

Entrant Company

SHENZHEN ORACLE CREATIVE DESIGN CO.,LTD

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

LUZHOULAOJIOA CO.,LTD.CHINA

Country / Region

China

The design of this product presents traditional Chinese zodiac culture in a modern and stylish way through illustrations. Smooth curves outline the snake's shape, representing wisdom and agility, with wheat straw and sorghum elements included to reflect Luzhou Laojiao's brewing heritage. The intricate design of the "small molecule" represents both the fragility of the alcohol content and the advanced brewing techniques. The purple shade adds a touch of mystery and sophistication to the product, while the gradient lighting and space-time fragments create a feeling of journeying through time, blending futuristic and traditional elements in the design.

Credits

Creative Direction
Wen Liu
Design Director
Weijie Kang
Designer
Rui Zhou
Designer
Yong Lin
Designer
Xiaoting Zhang
Designer
Yunfeng Hu
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