2025 | Professional

MUSE Design Awards Gold Winner

Bainianluzhoulaojiao Shengxiaoshenian

Entrant

SHENZHEN ORACLE CREATIVE DESIGN CO.,LTD

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

LUZHOULAOJIOA CO.,LTD.CHINA

Country / Region

China

About The Entry

The design of this product presents traditional Chinese zodiac culture in a modern and stylish way through illustrations. Smooth curves outline the snake's shape, representing wisdom and agility, with wheat straw and sorghum elements included to reflect Luzhou Laojiao's brewing heritage. The intricate design of the "small molecule" represents both the fragility of the alcohol content and the advanced brewing techniques. The purple shade adds a touch of mystery and sophistication to the product, while the gradient lighting and space-time fragments create a feeling of journeying through time, blending futuristic and traditional elements in the design.

Credits

Creative Direction
Wen Liu
Design Director
Weijie Kang
Designer
Rui Zhou
Designer
Yong Lin
Designer
Xiaoting Zhang
Designer
Yunfeng Hu
More Gold Winners
Interior
2025
MUSE Design Awards Winner - Semir Wenzhou Wuma Street Flagship Store Space Design

Entrant

YEES DESIGN CONSULTANTS CO.,LTD

Category

Interior Design - New Category

Interior
2025
MUSE Design Awards Winner - Ripple & Rhythm Elegance

Entrant

YenYen Cross Interior Design

Category

Interior Design - Residential 

Interior
2025
MUSE Design Awards Winner - Genting Guest Xperience Centre

Entrant

cgnA

Category

Interior Design - Museum / Gallery

Product
2025
MUSE Design Awards Winner - yoose arc lighter

Entrant

Shenzhen XIVO Design Co., Ltd.

Category

Product Design - Personal Care