2025 | Professional

MUSE Design Awards Gold Winner

Bainianluzhoulaojiao Shengxiaoshenian

Entrant

SHENZHEN ORACLE CREATIVE DESIGN CO.,LTD

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

LUZHOULAOJIOA CO.,LTD.CHINA

Country / Region

China

About The Entry

The design of this product presents traditional Chinese zodiac culture in a modern and stylish way through illustrations. Smooth curves outline the snake's shape, representing wisdom and agility, with wheat straw and sorghum elements included to reflect Luzhou Laojiao's brewing heritage. The intricate design of the "small molecule" represents both the fragility of the alcohol content and the advanced brewing techniques. The purple shade adds a touch of mystery and sophistication to the product, while the gradient lighting and space-time fragments create a feeling of journeying through time, blending futuristic and traditional elements in the design.

Credits

Creative Direction
Wen Liu
Design Director
Weijie Kang
Designer
Rui Zhou
Designer
Yong Lin
Designer
Xiaoting Zhang
Designer
Yunfeng Hu
More Gold Winners
Product
2025
MUSE Design Awards Winner - GeShenXun Mini Long-Range Walkie-Talkie (ZhuiYue)

Entrant

Sichuan Geshenxun Electronic Technology Co., Ltd

Category

Product Design - Digital & Electronic Devices

Product
2025
MUSE Design Awards Winner - XINGANG BIONIC F-LSB

Entrant

Shandong Xingang Group

Category

Product Design - New Category

Product
2025
MUSE Design Awards Winner - Tronsmart Bang 2

Entrant

SHENZHEN GEEKN TECHNOLOGY CO.,LTD

Category

Product Design - Music, Audio & Sound

Landscape
2025
MUSE Design Awards Winner - NOVE MANSION

Entrant

Beijing Sunshine Landscape Co.,Ltd

Category

Landscape Design - Residential Landscape