2025 | Professional

MUSE Design Awards Silver Winner

Ya Gu Duo Nuo Corn

Entrant Company

Heilongjiang Yaguduo Food Co., Ltd

Category

Packaging Design - Fresh Food

Client's Name

Country / Region

China

In today’s fast-paced world, consumers seek more than just food; they pursue health, convenience, and personalized experiences. This product series adopts natural organic waxy corn and offers diverse flavors, gaining popularity among a wide range of consumers. To precisely convey key product information and cater to various scenarios, its packaging employs a uniform visual template: an ear of corn with leaves is taken as the main visual symbol to highlight natural and fresh corn as the main ingredient, while the brand logo, a flavor label, three icons displaying product features, and a net weight label together form the standardized visual language. Such a design not only makes the brand highly recognizable, but also reinforces consumers’ awareness of the brand’s dedication to “organic & healthy” through repetition.

To help consumers clearly distinguish among different flavors, the packaging creates differentiated visual designs through specific colors and elements: an orange background and red crayfish images stimulate the appetite and suggest the Spicy Crayfish flavor; the Coconut Milk flavor combines a white base with coconut elements, evoking the refreshing aroma of coconut milk; the Hot Pot flavor utilizes a red background, where chili peppers and Sichuan peppercorns surround the corn, reminiscent of the spicy hot pot; the Salted Egg Yolk flavor takes yellow as the main color while incorporating salted egg yolk patterns, intuitive and warm; the Barbecue flavor boasts a brown background adorned with grilled corn and barbecue seasonings, visualizing the allure of smoked, charred food.

Taking into account solo economy and portability, the lightweight, compact-sized packaging can easily fit into handbags, pockets, or backpacks, adaptable to various scenarios like commuting, picnics, and workouts. Its back includes “Usage Tips” and “Heating Guide” sections, with clear text and graphics for quick reference—striking a balance between practicality and user-friendly engagement.

Credits

Chengdu Kuisu culture communication Co., LTD/ Visual Director
Rachel
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