2025 | Professional

MUSE Design Awards Silver Winner

999 Jingfang Keli

Entrant Company

China Resources Sanjiu Medical & Pharmaceutical Co., Ltd. / Live

Category

Packaging Design - Health & Wellness

Client's Name

China Resources Sanjiu Medical & Pharmaceutical Co., Ltd. / Live

Country / Region

China

999 Jingfang Keli is a modern Chinese herbal formulation derived from the classical Jingfang Baidu San, a time-honored remedy recorded in Shesheng Zhongmiao Fang and praised in Ben Cao Zheng Yi as a "divine prescription for seasonal colds".

This product combines over ten carefully selected herbal ingredients, including Schizonepeta and Saposhnikoviae to dispel wind and relieve exterior symptoms, Notopterygium and Angelica Dahurica to alleviate pain and eliminate dampness, Chuanxiong, Bupleurum, and Peucedanum to promote blood circulation and lung function, and Licorice to harmonize the formula and soothe coughs.

Designed for the treatment of wind-cold type colds, 999 Jingfang Keli is highly effective in alleviating headaches, body aches, chills without sweating, nasal congestion, and cough with white phlegm. As an over-the-counter (OTC) traditional Chinese medicine, it is widely recommended for flu-like symptoms and has been listed among recommended treatments for epidemic prevention.

The packaging reflects the product’s deep-rooted heritage and trusted efficacy. The main color palette, featuring green and white, emphasizes the natural origins and mild nature of its herbal components. The front panel highlights key indications, allowing consumers to quickly identify its benefits, while the side panel presents an elegant illustration of key medicinal herbs, reinforcing the credibility of its natural composition. The integration of historical references and classical formulations enhances the product’s professional and cultural value, making it a reliable choice for those seeking natural remedies for seasonal colds.

By preserving the essence of traditional Chinese medicine while utilizing modern manufacturing techniques, 999 Jingfang Keli stands as a testament to the seamless fusion of ancient wisdom and contemporary healthcare, providing a safe and effective solution trusted by generations.

Credits

China Resources Sanjiu Medical & Pharmaceutical Co., Ltd.
Meng Xue
China Resources Sanjiu Medical & Pharmaceutical Co., Ltd.
Lan Pan
Live
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