Innovation making a new beginning

The design project of this building as an auto sales center not only combines the automobile exhibition and sales, also shows the unique brand spirit and taste of space.



It was of great challenge to integrate the traditional features of brand and the technological speed of modern cars. Therefore, the second floor for the brand exhibition and history is decorated with the red brick walls, the white eaves, and the detailed embellishments of windowsills that altogether expose the traditional British glamour. The first floor for the automobile exhibition constructed with the modern glass and metal establishes a contrast to the second floor decorated with the traditional style of bricks, thus signifying the dialogue between modern craftmanship and traditional spirit. By integrating the traditional architectural style and modern technology, the century-old spirit of craftmanship creates a more lively and independent statement of brand.



The proper application of modern materials combined with the precise scales neutralizes the cool sense of technology. Walking around inside the building, people can implicitly feel the traditional British atmosphere, where exposes the distinct attraction. This building not only accentuates the unique features of beauty and technology, also demonstrates the ultimate expectation of taste and style.



At the present day when the commercial services thrive, traditional brands face great challenges in modern society. The designer believes that as long as we can keep pace with time, preserve the original spirit of brand, and adjust the brand positioning regarding time and society, we can harmonize the speed and efficacy that the modern business culture ever pursued. Furthermore, there will be more distinct characteristics with the hope that everyone in this era can continue the traditional craftsman spirit and create greater splendid brilliance.