2025 | Professional
Entrant Company
Category
Client's Name
Country / Region
The flagship wig store, located in the centre of Taoyuan City, boasts a grand and spacious layout with a high-ceiling design, creating an impressive and majestic atmosphere. The overall design integrates the ground-level commercial space with an internal focus and a mezzanine office area, shaping an elegant, luxurious retail experience.
The spatial layout and colour scheme are extended from the Corporate Identity System. A bright white background highlights the brown and black tones of the wigs, while the green logo and typography are reflected in the sofa, furniture, entrance feature wall, and display cabinets. Gold metallic accents are added to enhance the premium and refined ambiance of the space.
The exterior facade features golden metal U-shaped frames combined with mocha brown stone, creating a sophisticated storefront window and an immersive, luxurious visual experience reminiscent of a high-end boutique.
Upon entering, visitors are immediately greeted by a classy display area, where white stone-textured walls and flooring are elegantly adorned with gold panels. At the centre, linear display racks are arranged under a three-story-high ceiling, allowing the open upper levels to create a poetic sense of spatial flow.
The fluid, curved design of the displays serves as a perfect stage for showcasing the wigs, allowing their meticulous craftsmanship to shine as light and shadow interplay, enhancing their delicate texture and refined quality.
On the first floor, deep green sofas are arranged in a linear formation beside the counter, serving as a visual focal point. This setup harmonises with the surrounding display racks, gold-accented walls, and cabinetry, creating a cohesive aesthetic.
Ascending the rear staircase leads to the mezzanine level, which houses an internal meeting room and a VIP lounge. The space continues the gold-accented design, complemented by wood-grain floor tiles that add a sense of stability and warmth. This layout seamlessly balances both internal business interactions and an exclusive relaxation area for distinguished guests.
The overall design is inspired by the concept of luxury showrooms, utilising meticulous zoning and carefully selected materials to ensure that every detail reflects a sense of fashion and sophistication.
Credits
Entrant Company
Wu Jun
Category
Fashion Design - Footwear
Entrant Company
Moxie Communications Group
Category
Transportation Design - Auto Accessories & Interiors
Entrant Company
YA-MAN LTD.
Category
Product Design - Textiles / Floor Coverings
Entrant Company
CHOICE
Category
Interior Design - Cultural