2025 | Professional

MUSE Design Awards Gold Winner

The Gown Within

Entrant Company

Fan Jinyi

Category

Conceptual Design - Gaming, AR & VR

Client's Name

Country / Region

China

《The Gown Within》VR Career Simulation Game uses the metaphor of Kong Yiji's "long-gown dilemma" to create a 360-degree panoramic career landscape. Through motion-sensing interactions, players fully immerse themselves in diverse roles—civil servants, artisans, entrepreneurs—confronting the clash between academic credentials and real-world competence in hyper-realistic streets and workshops. VR technology transforms workplace politics, skill development, and value recognition into tangible choices: cling to the "long gown" label or tear down societal standards? when the warmth of community from a delivery rider or the cultural weight of intangible cultural heritage artisans reaches them through haptic feedback, success is redefined as "a life state resonating with self-worth." This virtual "Long-Gown Revolution" restores career ideals from flat symbols to multidimensional lives.

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