2025 | Professional

MUSE Design Awards Gold Winner

Jeep Cherokee Intelligent Razor

Entrant Company

Shanghai ChicFun Media & Culture Co., Ltd.

Category

Product Design - UX / UI / IxD

Client's Name

Yuyao RUIKE Electrical Appliances Co., Ltd.

Country / Region

China

The Cherokee Intelligent Razor, a standout crossover creation by Jeep, quickly captivates consumers with its bold brand identity and cutting-edge functionality. The H5 page design for this innovative product brilliantly captures Jeep’s adventurous spirit, seamlessly fusing rugged outdoor exploration, state-of-the-art technology, and premium craftsmanship to deliver a visually stunning experience and a compelling brand narrative.

The overall aesthetic radiates the raw power and adventurous soul of off-road exploration. Anchored in deep, rich tones like black, deep blue, and gray, the color palette creates a sense of stability, sophistication, and technological innovation. Complemented by earthy hues such as desert gold and sunset orange, the design evokes themes of freedom, discovery, and pushing boundaries—core values that define the Jeep brand. Strategic use of high-contrast highlights enhances the product’s metallic sheen and sleek, dynamic curves, making it stand out in the image.

The typography is meticulously chosen to reflect both strength and modernity, perfectly matching Jeep’s rugged yet refined image. This choice not only emphasizes the industrial quality of the razor but also ensures a clean, intuitive visual experience that resonates with users.

To further immerse potential buyers, the design incorporates vivid scene renderings. These visuals place the razor in real-world contexts, such as inside a vehicle or during an outdoor camping adventure, enabling consumers to easily picture themselves using the product in various adventurous settings. By showcasing these practical applications in a captivating way, the design not only clarifies the product’s utility but also sparks a powerful desire to make it their own.

Credits

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