Yuyuan Lao Feng Xiang Silver Tower Nightscape Project

The project is located in the ancient architectural complex of Yuyuan Mall in Shanghai, bordered by Jiuxiaochang Road to the west and Fuyou Road to the south. This is an urban renewal project with a total area of over 2,000 square meters, divided into three floors.
The architectural design blends traditional and modern styles, fully showcasing the essence of classical Chinese architecture. The exterior design is based on traditional flying eaves, skillfully utilizing symmetry and variations in layers to create a classic architectural silhouette rich in layering. The overall structure adopts an elegant Chinese-style roof design, adorned with golden elements that resonate with the image of the Lao Feng Xiang brand, highlighting a unique Oriental aesthetic charm.
The nighttime lighting design is a major highlight of the building. Through precisely controlled lighting systems, the entire structure shines brilliantly in the night. The golden lighting complements the architectural details, emphasizing the jewelry brand's sophistication and elegance while adding visual impact to the building. Particularly in entrance areas and iconic locations, the lighting design further reinforces Lao Feng Xiang's profound historical heritage and cultural characteristics, adding a dazzling touch to the Yuyuan commercial district.