2025 | Professional

MUSE Design Awards Gold Winner

Anti-Aging Repairing Series

Entrant Company

WEISHUO (SHANGHAI) DAILY PRODUCT CO., LTD

Category

Packaging Design - Beauty & Personal Care

Client's Name

Country / Region

China

The packaging design of the Anti-Aging Repairing Series draws inspiration from the graceful curves of the female form. The smooth, flowing bottle silhouette mirrors the softness and elegance of the female body, creating an instantly captivating aesthetic. The base, designed with a square and stable structure, embodies the traditional Chinese philosophy of "round sky and square earth", symbolizing harmony between heaven and earth, as well as the balance of yin and yang. This design not only conveys a sense of natural equilibrium but also reflects the brand’s deep respect for and inheritance of traditional culture.

The color palette is inspired by the fusion of nature and time, exuding a refined and sophisticated allure. The upper part of the bottle is adorned in champagne gold, symbolizing the deep revitalizing power of recombinant human collagen III+XVII, which infuses the skin with firming and repairing energy. The base transitions into a tranquil water blue, reminiscent of an endless spring of life, reflecting the synergistic effects of seven advanced botanical extracts and a triple-blend of plant-based essential oils, which soothe, rejuvenate, and strengthen the skin barrier. The overall color scheme resembles the gentle touch of dawn upon a serene lake, casting a luminous glow that unveils youthful, radiant skin, elevating skincare into an indulgent luxury.

Inspired by the elegant simplicity of Song Dynasty porcelain, the design embraces the serenity and restraint of Eastern aesthetics, translating them into a pure and refined form. Crafted from premium-quality glass, the bottle is crystal-clear, symbolizing the luminous beauty of youthful skin. Its delicate texture enhances the tactile experience, elevating each skincare routine into a luxurious ritual. Additionally, the meticulously embossed brand logo and product name further accentuate the prestige and uniqueness of the collection.

Credits

Gong Bing
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