2020 | Professional

MUSE Design Awards Silver Winner

Iconic NYC Designer Takes on Fragrance Sustainability

Entrant Company

The Premiere Group

Category

Packaging Design - Cosmetics & Fragrance

Client's Name

Rebecca Minkoff

Country / Region

United States

Rebecca Minkoff Eau de Parfum is for the woman who wants to look like herself, not the masses. Fashion is important to her but she is too busy enjoying life to be governed by the latest trends. Its assertive, unmistakably contemporary, and confident attitude transcends time and goes beyond the gender codes. A fragrance for the woman of “now” who cares about the world around her, and is making a difference where she can.

“When I decided to launch a fragrance, I wanted to approach it with care and thoughtfulness so that a woman would be able to put on something that makes her smell incredible without endangering her and her loved ones. In being conscious about our environment and our impact on the world, this bottle has been designed for reuse with all of the packaging coming from FCS certified mills."
- Rebecca Minkoff

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