MOUTAI GORGEOUS PHOENIX

The origin of Maotai can be traced back to the Xia Dynasty, where ancient Puyi people fermented fruit to make wine, commonly known as "Goujiang." It was highly praised by Emperor Wu of the Han Dynasty as "delicious and sweet," and its reputation has been passed down through the ages in historical records. With centuries of accumulation and unique brewing techniques, Maotai has gained widespread fame. The packaging features a phoenix motif, which is a consistent element representing the brand impression of Maotai Phoenix Winery. It also symbolizes high-quality ingredients, showcasing the product's cutting-edge quality control and unique Oriental charm in all aspects.
The phoenix, known as the king of hundred birds in Chinese mythology, is depicted as a majestic creature adorned with radiant feathers, symbolizing auspiciousness and harmony. This design incorporates the characteristics of the mythical bird, drawing inspiration from various materials, forms, and colors. Through techniques like relief sculpture, the design integrates phoenix elements in different forms. The top cap features a cluster of phoenixes swirling around, symbolizing completeness and fulfillment. The phoenix motifs on the bottle body soar upwards, evoking a sense of ambition and aspiration, reminiscent of the phrase "flying up to the highest sky." It also represents the prosperous and progressive wishes of continuous growth and active advancement.
This packaging portrays the product's features through differentiated design that combines simplicity and luxury. The outer packaging follows a minimalist style, with a subtle color scheme and clean lines, creating a clean and transparent first visual impression. The interior design features a magnificent illustration of phoenixes dancing in the sky, combined with a luxurious bottle shape, showcasing the phoenix's noble beauty to the fullest and highlighting the product's prestigious demeanor. The box design is innovative and unique: when opened, it unfolds like a delicate folding fan, and as it gradually opens, it feels as if colorful phoenixes are leaping off the paper, exuding poetic elegance and extraordinary beauty, making it highly collectible.