2025 | Professional

MUSE Design Awards Platinum Winner

The "Palace Lantern Scroll" Nut Packaging

Entrant Company

ChaCha Food Co.,Ltd

Category

Packaging Design - Snacks, Confectionary & Desserts

Client's Name

ChaCha Food Co.,Ltd

Country / Region

China

This packaging transforms a traditional Chinese palace lantern into an unfolding experience of storytelling and taste. Inspired by ancient hand scrolls, the box opens in a horizontal motion, gradually revealing illustrations and product compartments. Its design captures both narrative rhythm and visual elegance, turning every unboxing into a miniature ritual. The bright red and gold color scheme draws from imperial Chinese aesthetics, enhancing the cultural immersion.

Credits

Sun Wei
Li Xiangyu
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