2025 | Professional

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This packaging transforms a traditional Chinese palace lantern into an unfolding experience of storytelling and taste. Inspired by ancient hand scrolls, the box opens in a horizontal motion, gradually revealing illustrations and product compartments. Its design captures both narrative rhythm and visual elegance, turning every unboxing into a miniature ritual. The bright red and gold color scheme draws from imperial Chinese aesthetics, enhancing the cultural immersion.
Credits
Entrant Company
Beijing Jin Zhaohui Design Co.,LTD.
Category
Interior Design - Mix Use Building: Residential & Commercial
Entrant Company
Institute of Architecture Design and Research, Chinese Academy of Sciences + Qingdao Beiyang Architectural Design CO., LTD
Category
Architectural Design - Commercial Building
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JZFZ Architectural Design Co. Ltd;JIYU Studio;Yijiangxuan Landscape Co. LTD
Category
Architectural Design - Renovation
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Zhengyang Design
Category
Interior Design - Renovation