2025 | Professional

MUSE Design Awards Silver Winner

SEVFUN AirFlex Bra

Entrant

Wenzhou Xiangcheng Garment Co., Ltd.

Category

Fashion Design - Lingerie / Intimates

Client's Name

Wenzhou Xiangcheng Garment Co., Ltd.

Country / Region

China

The SEVFUN AirFlex Bra reimagines intimate comfort through material innovation and ergonomic design. Inspired by the concept of zero gravity, the bra adopts a dual-layer lift structure that mimics weightless support. Its outer and inner fabrics work together to create a floating, double-lift sensation, offering sculpting without pressure.

At its core lies an instant rebound system—rarely seen in the industry—that ensures the bra retains shape and support even after prolonged wear. The fabric features premium Hyosung spandex from Korea, known for its durability and softness. To enhance fit and elasticity, a gel-dot “jelly lift” layer is seamlessly bonded between fabrics, improving surface tension for superior lift and shaping.

Hygiene and comfort are equally prioritized. The material offers 10A-grade antibacterial protection, making it suitable for sensitive skin and extended wear. The four-row hook system provides customizable positioning while enabling easy gathering and lifting without compromising on breathability or ease of use.

Designed with minimal seams and maximum adaptability, the SEVFUN AirFlex Bra eliminates traditional underwires, hard cups, and bulky construction. The result is an ultra-lightweight silhouette that flexes naturally with body movement, suitable for both everyday wear and light activity.

This is not just a bra—it’s a quiet revolution in how lingerie feels and functions. Through invisible engineering and sensory design, the SEVFUN AirFlex Bra delivers structured support with an unstructured feel.

Credits

More Silver Winners
Packaging
2025
MUSE Design Awards Winner - Miracle——Healthy Liquor Packaging Design

Entrant

Qu Chang, Li Yiyi

Category

Packaging Design - Student Design

Concept
2025
MUSE Design Awards Winner - Sofar

Entrant

Sofar

Category

Conceptual Design - Interaction

Product
2025
MUSE Design Awards Winner - Smart Baby Monitor

Entrant

Shenzhen Archway Technology Co., Ltd.

Category

Product Design - Baby, Kids & Children Products

Architectural
2025
MUSE Design Awards Winner - Be GRACE MOTOYAWATA T-SQUARE

Entrant

CHUO GREEN DEVELOPMENT Co.,Ltd

Category

Architectural Design - Tiny Houses / Compact Living (NEW)