2025 | Professional

MUSE Design Awards Gold Winner

INNER ARMOR™ ContourTrue Support Bra

Entrant Company

SHAPELLX US INC

Category

Fashion Design - Lingerie / Intimates

Client's Name

Country / Region

United States

Empowering Every Woman with Invisible, Comfortable Support
This innovative bra is designed for women who seek freedom without compromise. By seamlessly blending invisible structural support with exquisite craftsmanship, it transforms wearing into an experience of lightness and elegance. It transcends traditional support, feeling like a second skin—lifting, embracing, and empowering with every wear.
Advanced Support Without Underwires
Engineered with a 3D wire-free cup, this bra provides enhanced coverage and stability. Inside, a discreet side-lift support gently gathers and elevates the bust, delivering exceptional comfort without the discomfort of underwires. Ultra-fine Lycra fibers naturally sculpt the shape, preventing side spillage and enhancing proportions. Thoughtfully designed to provide gentle lift and support, this bra enhances the natural silhouette while inspiring confidence with effortless elegance.
Unmatched Second-Skin Comfort for All-Day Wear
Crafted from breathable, highly elastic fabric, this garment conforms effortlessly to the body. Using a seamless point-bonding technique, it creates an ultra-smooth, virtually invisible finish that enhances breathability and comfort. Even after extensive wear and multiple washes, it retains exceptional elasticity—engineered to last and designed to move. Its invisible finish ensures no visible
lines under clothing, perfectly blending sensuality with all-day comfort.
Tailored for Real Women, Not Just Sizes
This innovative bra challenges the “one-size-fits-all” standard. Developed through hundreds of ergonomic tests, it features two refined fit ranges: Standard Fit (S–3XL) and Enhanced Fit (S*–3XL*). Each size is carefully engineered to accommodate unique bust profiles, providing targeted side support, underband shaping, and adaptive straps for truly personalized comfort. More than just a bra, it embraces every woman’s unique shape—offering personalized support that celebrates diversity and empowers confidence from within.

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