2025 | Professional

MUSE Design Awards Platinum Winner

StarWing Adaptive Shoulder Strap Weight-Relief Backpack

Entrant Company

Li Ning (China) Sports Goods Co., Ltd.

Category

Product Design - Baby, Kids & Children Products

Client's Name

Country / Region

China

The StarWing Adaptive Shoulder Strap Weight-Relief Backpack introduces a pioneering rotating dynamic shoulder strap system. The upper ends of the shoulder straps are connected to the backpack body through a multi-position adjustable mechanism, allowing angle adjustments from 0° to 120° to flexibly adapt to the shoulder shapes of different children and teens. Unlike traditional fixed shoulder strap designs, this structure dynamically adjusts with movements such as walking or running, effectively reducing additional strain from pulling, alleviating shoulder and neck pressure and friction, ensuring even weight distribution across both shoulders, and enhancing stability and comfort during wear.

Unlike standard single-size shoulder straps, the StarWing Ergonomic Weight-Relief Backpack incorporates a multi-level width adjustment feature within its rotating structure. This allows precise customization to match the shoulder width and body type of children and teens at various developmental stages, accommodating slim or broad shoulders for a more ergonomic carrying experience. The design supports physiological changes while fostering a sense of security, enhancing suitability and comfort for daily school commutes and extracurricular activities.

The backpack features a three-dimensional back panel with a multi-point pressure distribution structure. Based on biomechanical principles, it evenly disperses weight across multiple contact areas, effectively reducing shoulder strain and overall carrying burden while cushioning impact and supporting the spine. Optimized for ergonomics, this structure helps address issues like uneven shoulders, slouching, or pelvic tilt, promoting healthy posture in children. A three-dimensional ventilation design further enhances comfort during extended wear.

Inspired by the wing concept, the backpack’s appearance incorporates the dynamic adjustable rotating shoulder strap structure as a distinctive, high-tech visual element, showcasing a lightweight yet dynamic aesthetic. The overall design is sleek and modern, blending strength with approachability, making it suitable for children of various ages in daily use. Crafted from soft, skin-friendly materials with calm yet vibrant colors, it enhances the joy of everyday carrying while embodying the functionality and professionalism expected of children’s products.

Credits

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