2025 | Professional

MUSE Design Awards Gold Winner

AURASPIN WEIGHT PLATES

Entrant Company

株式会社RITFIT JAPAN

Category

Product Design - Outdoor & Exercise Equipment

Client's Name

Zhe Xu

Country / Region

Japan

Existing weight plates often suffer from inconvenient grip design and monotonous appearance. Our newly designed weight plate achieves a dual breakthrough in both aesthetics and functionality.
Visually,the design of the AURASPIN weight plate draws inspiration from the Möbius strip, symbolizing “infinite continuity”.Its twisted, flowing form is based on the Möbius strip’s spiral structure, combined with the dynamic curvature of swirling water, creating smooth, fluid transitions. This soft and elegant aesthetic breaks away from the traditionally dull, male-dominated appearance of conventional weight plates, redefining fitness equipment made specifically for women.
From a functional innovation perspective, the form is seamlessly integrated with utility. The twisted surface structure of the plate naturally elevates it by 7–10mm, allowing for easy grip access. The beveled edge design enables users with manicured nails to insert their fingers effortlessly for easy lifting. The ergonomic curve connecting the 4 grip holes fits the natural shape of the hand and enable a stable hold from the center. And the weight distribution has been designed to maintain a centered balance during movement, which helps reduce the risk of wrist strain.This all-dimensional easy-grip and balanced design unlocks a variety of dynamic exercise—such as kettlebell and dumbbell movements that are typically difficult with conventional plates.
Additionally,when multiple AURASPIN plates are installed on a barbell,the interlocking contours ensure a secure fit without requiring extra space on the bar sleeve.
There's creativity embedded in the packaging box too.The box can be easily transformed into a plate storage rack.This reusable design adds functional value to the packaging,improves resource efficiency,and contributes to waste reduction.This reflects RITFIT's consideration for environment and the planet.
On a conceptual level, the design inherits the philosophical meaning of the Möbius strip’s "endless loop",symbolizing the continuous progress and limitless potential of female strength and self-empowerment.

Credits

株式会社RITFIT JAPAN
Chenghao Wei
株式会社RITFIT JAPAN
Yuting Liu
株式会社RITFIT JAPAN
Ao Lu
株式会社RITFIT JAPAN
Yangzhen Chen
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