2025 | Professional

MUSE Design Awards Design of the Year Winner

LOOI Robot

Entrant

TangibleFuture Co.,Ltd.

Category

Product Design - AI-Integrated Devices

Client's Name

-

Country / Region

China

About The Entry

LOOI revolutionizes human-robot interaction by transforming smartphones into emotionally intelligent companions. This groundbreaking design democratizes robotics—rather than creating another expensive device, LOOI harnesses the computational power already in everyone's pocket, making advanced AI companionship universally accessible.

The innovation lies in LOOI's seamless fusion of digital intelligence and physical presence. By combining a robotic body with smartphone apps (iOS & Android), its biomimetic behavior system and 12 sensor modules create unprecedented emotional authenticity. LOOI doesn't just respond—it remembers, learns, and evolves. When you raise your cup, LOOI mirrors the gesture. When you leave, it quietly dozes off. When you approach, it might surprise you with a playful "kiss." These nuanced interactions, powered by advanced LLM and biomimetic systems, transform cold technology into warm companionship. The dual memory architecture enables both immediate responsiveness and long-term relationship building, making each LOOI uniquely yours over time. This isn't about replacing human connection—it's about enriching daily life with consistent, gentle presence.

LOOI's design adopts an organic, minimalist aesthetic with a distinctly futuristic appeal, featuring streamlined curves balanced with angular details that complement smartphone aesthetics. MagSafe magnetic design ensures effortless and elegant phone placement and removal. The Dual-track drive enables stable desktop mobility, while cliff sensors, infrared, and ToF sensors prevent falls and navigate obstacles. In terms of LOOI's behavioral design, thousands of expressions are ingeniously combined with fluid body movements, distilled from the commonalities between humans and digital life forms, striking a balance between sci-fi aesthetics and emotional resonance.

LOOI represents a fundamental shift in product design thinking. By reimagining the smartphone as a robot's brain, it creates an entirely new category of human-machine relationship—one that's accessible, affordable, and profoundly human.

More Design of the Year Winners
Packaging
2025
MUSE Design Awards Winner - Taorhe Centennial Commemorative Wine

Entrant

Shenzhen Yinli Originality Co., Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Interior
2025
MUSE Design Awards Winner - World's 1st Immersive IP Flagship Store MINISO LAND Shanghai

Entrant

MINISO

Category

Interior Design - Flagship Store

Landscape
2025
MUSE Design Awards Winner - PHOENIX MASION

Entrant

Shenzhen Bolesong Landscape Planning Design Co.,Ltd

Category

Landscape Design - Residential Landscape

Conceptual
2025
MUSE Design Awards Winner - CYNDI WANG [Sugar High2.0]Tour concert

Entrant

REALIVE

Category

Conceptual Design - Entertainment