ORGATEC TOKYO 2025 KOKUYO Booth

[Exhibition booth to convey the new “ingCloud” office chair.]
The theme of the booth is "Clouds and Veils.The entire booth is softly wrapped by layers of garments with different transparency, providing an immersive experience of becoming one with the chair along with a fantastic light effect.The organic curves that respond to human movement and the soft undulations of the garments express the “ingCloud” worldview.
In the center of the booth, there are two types of experience areas: a mechanism that allows visitors to naturally experience the backward leaning posture that is a feature of the product by viewing “Cloudrium,” a video work featuring digital data of the chair's body pressure dispersion, and a “keyboard operation experience” where visitors can experience features that accompany the natural body movements during desk work.
[Unparalleled seating comfort raises expectations for a richer work style]
The main objective is to give visitors the feeling that the experience of ingCloud will enhance the comfort of their personal environment and enrich their own workstyle.To achieve this, we maximized the impression at the moment of sitting down by planning a flow line that carefully builds up the experience until visitors sit down, rather than in a format that allows them to sit down freely. The visitor's interest began with "What's this? and then the experience of sitting down, and then the series of psychological processes that make visitors want to “want” and “share” the experience were designed in a sequential manner.