2025 | Professional

MUSE Design Awards Gold Winner

Influcio AI Marketing Platform

Entrant Company

Influcio

Category

Product Design - UX / UI / IxD

Client's Name

Influcio

Country / Region

United States

INFLUCIO is an AI-driven platform designed to bridge brands and influencers more authentically and intelligently. We believe technology should drive efficiency while fostering deeper human connections.

Our core innovations include AI-powered campaign creation, where our proprietary engine analyzes product traits, audience trends, and influencer profiles to recommend optimized strategies; intelligent influencer matching that uses machine learning to align interests, engagement, and brand values; and ROI estimation models that forecast reach and performance before campaigns launch. We support multi-channel (Instagram, Tiktok, and etc) activation within one streamlined workflow.

As Design Director, I led the design team through a user-centered, AI-driven product development process. We applied design thinking to uncover user needs by interviewing over 50 influencers across Asia, Europe, and America on various social media platforms. I facilitated cross-functional collaboration with machine learning engineers and data scientists to co-create AI-powered features, ensuring UX research insights informed model behavior and interaction design. I also partnered with the marketing team to redefine business goals and align them with user value. The final product integrated a modular design system and introduced the concept of responsive AI to enable adaptive, personalized experiences.

What sets INFLUCIO apart is its human centered, AI enhanced UX. Through user research with entrepreneurs and creators, we crafted a seamless, intuitive interface that emphasizes transparency, accessibility, and ease of use.

INFLUCIO empowers small businesses, entrepreneurs, artists, and startups by making influencer marketing accessible, scalable, and genuine.
We are based in Silicon Valley and our clients include Temu, Luma.ai, Shopline, Open Audio, Collov.ai, Brix.ai, and more. With 2.8M+ influencers and billions of followers, it is setting a new standard for AI-powered, human-first brand engagement.

Credits

Design Director
Tongfang Sun
Design Lead
Amelia Yang Yang
Product Founder
Ally Liu
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