Wu Jin Wang Gift Box

The “Wu Jin Wang (烏金旺)” gift box is inspired by Taiwan’s seafood culture, blending traditional Eastern calligraphy with modern visual design to create a culturally rich style. “Wu (烏)” refers to the prized mullet roe, known as “black gold,” while “Jin Wang (金旺)” comes from the Taiwanese word for pineapple, symbolizing prosperity and blessings. The packaging uses black, gold, and red as its main colors—black represents the mullet roe and deep cultural roots, gold stands for wealth and elegance, and red adds a festive and gift-worthy feeling. Bold calligraphy paired with layered box structure expresses the spirit of ocean craftsmanship and the premium taste of Taiwan.