Calda Packaging Design

Project Background:

Calda is a cutting-edge professional calcium supplement brand. Faced with changes in population structure and the evolution of contemporary aesthetics, it is actively promoting a youthful and modern transformation of its brand.

Design Objectives:

To create product packaging that combines modern aesthetics with a professional feel, accurately conveying the brand's advanced technological attributes.

Design Philosophy:

Adopting a relaxed, fashionable, and vibrant illustration style to give the packaging a youthful tone. By using a personified cow image and a bold, powerful brand typography, the category attributes of calcium supplements are clearly communicated.

Innovative Features:

1. Visual Breakthrough:

* Subverting the traditional, rigid, and medicinal packaging style of the category, a fast-moving consumer goods (FMCG) visual language is employed. The unique blue bottle label design strengthens brand recognition, while neat and rhythmically arranged text conveys a sense of professionalism, accurately balancing the category attributes with the target audience's needs.

2. Environmental Commitment:

* The bottle is made of HDPE material. The label uses environmentally friendly paper with no film treatment and is printed with eco-friendly ink. All materials have passed SGS certification, ensuring compliance with environmental standards, and highlighting the brand's firm commitment to sustainable development.

3. User-Friendly Experience and Quality Assurance:

* The industry-leading tri-color cap technology ensures excellent sealing performance. The 13mm wide tear ring, tested for 500 open-and-close cycles, ensures easy opening for both women and the elderly. The crescent-shaped cap edge is designed to perfectly fit the natural curve of the thumb, allowing for one-handed operation. The cap and bottle body are connected by an ingenious structure to prevent loss, ensuring both product quality and user experience.