2025 | Professional
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The G228 is one of mainland China's most significant coastal corridors. The 233-kilometer Zhangzhou section links world-class attractions such as volcanic landforms, the Minnan–Taiwan cultural zone, and scenic capes along the West Pacific. Traversing through 6 national estuarine nature reserves and serving 9 administrative districts and 770 villages, it functions as a strategic corridor for advancing ecological conservation and economic integration.
Project Strategy
To address the challenges such as the conflict between ecological protection and development, underdeveloped rural areas, weak regional branding, and unequal benefit distribution, the project adopts an ESG-driven strategy focused on ecological restoration, resource integration, and sustainable operation. It establishes a full-lifecycle framework—Analysis–Guidelines–Project Bank–Evaluation Metrics—and integrates public participation throughout the process.
Ecological Restoration
The team conducted GIS-based ecological sensitivity analysis and optimized route selection through aerial surveys and 3D modeling. Low-impact ecological road techniques were applied to protect core habitats, while a resilient, low-carbon energy system was developed. A zero-carbon demonstration section was created, upgrading the main highway into a multifunctional ecological corridor.
Resource Integration
To reconnect natural and cultural resources, the project developed a “mountain-to-sea” system of branch routes that link major tourist attractions and rural communities. Smart service stations were introduced to integrate road services with local infrastructure, forming a tree-structured service network that revitalizes the coastal economy.
Sustainable Operation
A distinctive project brand was created, supported by a unified visual identity system. A collaborative evaluation mechanism was built to ensure shared governance. Leveraging landmark nodes and digital platforms, the project activates and integrates regional resources for long-term, sustainable operations.
As China's first low-carbon ESG coastal scenic highway, the project proposes an internationally replicable evaluation system for scenic highways and transforms traditional infrastructure into sustainable green public resources—driving both rural revitalization and regional economic growth.
Credits
Entrant Company
RednerStudio
Category
Architectural Design - Public Art & Public Art Installation
Entrant Company
Roozen Urban Space Technology (Shandong) Co., Ltd.
Category
Interior Design - Exhibits, Pavilions & Exhibitions
Entrant Company
Raineri Design
Category
Packaging Design - Non-Alcoholic Beverages
Entrant Company
SRD DESIGN
Category
Interior Design - Residential