Lulu Organic Dates

Objective

Create a new home for UAE organic dates.

Shed light on the art of living and ancestral traditions of Emirati cultures of cultivating and consuming dates.



Solution

Packaging modern and luxury that reflects the actual development of the Emirates, and at the same time the timelessness of glory and fascinating cultural past.



The dates are an emblematic product of UAE as their origin and cultivation date back to the early centuries and they are still a part of everyday life until nowadays.



As cultural tourism is one of the major directions for the development of UAE, the tourists will have the chance to buy, taste, and bring back with them one small part of Emirati culture and spirit, to share with their families and friends.



Taste and share the spirit of Emirati cultures!