2025 | Professional

MUSE Design Awards Gold Winner

EMXEE Feather Yarn Women's Homewear

Entrant Company

UK EMXEE INTERNATIONAL FASHION (GROUP) LIMITED

Category

Fashion Design - Sleepwear 

Client's Name

Country / Region

United Kingdom

Made from cozy materials and styled with a soothing appearance, the EMXEE Feather Yarn Women’s Homewear is an ideal choice for a high-quality home life.
Crafted from Ne 7.3 feather yarn, the homewear features a high-density fleece fabric that traps a large amount of air to form an insulating layer, helping reduce heat loss and ensure lasting warmth in temperatures ranging from 0 degrees Celsius to 15 degrees Celsius—with a thermal retention rate of up to 64.6%. For enhanced comfort, anti-static yarns are woven in to prevent static buildup in dry winters. Additionally, an innovative avocado-based additive is infused into the fabric, adding a soft and silky touch while providing moisturizing and skin-soothing benefits to ease dryness and elevate indoor comfort.
EMXEE Feather Yarn Women’s Homewear breaks away from the conventional one-style-fits-all approach of traditional homewear. Collaborating with a rising artist and drawing inspiration from EMXEE’s iconic goose mascot, it introduces a charming character—“Lucky Goose”, a cute white goose wearing a crown and driving a heart-shaped car. This delightful motif, paired with low-saturation shades of pink and purple, creates a harmonious and lovely visual effect that brings joy to everyday home life. The pants feature pink-and-purple stripes, thoughtfully proportioned to create a sense of vertical extension that flatters the figure with subtle shaping effects.

Credits

Brand Manager
Julee
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