2021 | Professional

MUSE Design Awards Silver Winner

合家瓷瓷碗礼盒包装设计

Entrant Company

北京戈雅金峰品牌设计事务所

Category

Packaging Design - Structural (NEW)

Client's Name

梧桐树家居

Country / Region

China

合家瓷包装盒的灵感创意来源于剥鸡蛋的过程, 这个过程很有趣很享受。包装盒打开犹如开启了幸福之门, 突破了封闭的天地盖盒扣盖的礼盒传统,整个过程给人一种豁然开朗的感觉。包装设计全程实物展示,我们从过程打开的方式和放置入盒子的效果都做到了包装上的完美呈现。包装的产品由合家瓷九件套瓷碗组成,包装内由9件套: 由大盘、小盘、大中小碗组成。更重要的是,此次包装礼盒经过国内比较野蛮的物流测试考验,包括盒内磕碰测试,是走向新市场,新生代瓷碗包装设计的先河。

HOME PORCELAIN package design was inspired by egg peeling, and it is a very interest and enjoyable experience. This application cheers people up and looks like opening a gate of happiness, breaking the tradition of Heaven and Earth cover box creatively. We have a exhibition of all real products, perfectly providing both of the opening process and back into the boxes. Porcelain nine-piece set includes different sizes from small soup plates to large plates. Most importantly, this package is quite tough, passing the local harsh logistic test including in-box collision test. So it is the pioneer of next generation of porcelain package design nowadays.

Credits

JFD设计事务所
金峰
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