2025 | Professional

MUSE Design Awards Silver Winner

Yunlin Baozhong Drum Festival

Entrant Company

Cheng Wei Integrated Marketing Co., Ltd.

Category

Conceptual Design - Exhibition & Events

Client's Name

Baozhong Township Office Yunlin County

Country / Region

The Rhythm of Drums, the Pulse of the Land
The Drum is more than sound—it’s the heartbeat of Baozhong.
Baozhong Township in Yunlin County is a quintessential agricultural village and the least populated administrative district in the region. Though seemingly quiet and unassuming, this land is rich in spiritual devotion and cultural vitality.
From this cultural soil, the Drum Formation was born—now the most iconic local performance of Baozhong. Originating in the 1960s, it evolved from the traditional "Jumping Drum Formation," blending elements of dance, farming life, and vibrant percussion. Through creative adaptation, it gradually developed into a distinctive performance style unique to Baozhong. Originally performed by eight members, the formation later expanded to fourteen, allowing for more intricate rhythms and dynamic formations.
For the people of Baozhong, the Drum is more than a performance.
It is memory. It is belief. It is a living cultural force passed down through generations.
The beat of the drum carries the stories of the land, the rhythm of rural life,
a reverence for the divine, and the emotional bonds of the community.
The Drum is not just culture—
it is the name of Baozhong, the identity of Baozhong, the brand of Baozhong.
Cheng Wei Integrated Marketing sees this year's Drum Festival as a new beginning—
an opportunity to build upon years of experience organizing drum-related events in Baozhong and to further strengthen the cultural promotion of the Drum tradition.
With a long-term commitment to documenting and curating local culture in Baozhong,
we have developed a deep understanding of the historical context and contemporary development of the Baozhong Drum Formation.

Credits

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