2025 | Professional

MUSE Design Awards Gold Winner

ORO premium herbal liquer

Entrant Company

ABC DESIGN COMMUNICATION

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

ORO

Country / Region

Greece

Oro is not just a packaging solution, it is a crafted ritual, a sculptural design that reimagines the relationship between object, gesture, and spirit. Inspired by the universal symbolism of the circle, Oro embraces themes of unity, continuity, and sacred silence. It is designed as a ritual object rather than a commercial product, inviting the user to slow down, hold, and reflect.

The centerpiece is a matte black circular glass bottle, opaque and weighty, adorned with a golden metal medallion at its heart. This vessel is cradled within a rigid, petal-style box that opens ceremonially to reveal a brushed golden base, transforming the unboxing into an act of reverence. Each element serves to amplify the feeling of containment, tension, and quiet luxury.

The project was developed through symbolic and sensorial research, drawing from sacred artifacts, spiritual architecture, and minimalist aesthetics. Its success lies not in decoration, but in restraint: a sculptural form that communicates presence through silence and precision. Materials were carefully chosen for their tactile and symbolic qualities, matte glass, coated board with leather-like texture, metallic foil details, all plastic-free.

Oro is positioned for a design-conscious audience: collectors, aesthetes, and ceremonial gift buyers who seek depth and narrative. It fills a space in the market between over-ornamented luxury and reductive minimalism, offering instead a moment of stillness, crafted meaning, and emotional connection.

More than a container, Oro is an invitation to pause, to reframe the everyday through presence. It elevates the act of gifting into something intimate and enduring, where design becomes a quiet ritual of memory and care.

Credits

Creative Director
Andromachi Kakava
Creative Director
Kornilios Nikolaidis
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