Yili Pure Milk

Yili Pure Milk has launched a series of packaging designs inspired by Chinese dynastic culture, focusing on five golden ages of Chinese civilization: Qin, Han, Tang, Song, and Ming. Each design distills iconic cultural elements to evoke a sense of national pride.
We crafted these designs, drawing inspiration from the brilliance of these five great dynasties:
Qin dynasty that unified the realm,Han dynasty that connected East and West,Tang dynasty that embraced all cultures,Song dynasty that ignited prosperity,Ming dynasty that sailed the oceans.
Signature cultural symbols of each era – the Great Wall of Qin, the Silk Road of Han, the flourishing culture of Tang, the maritime trade of Song, and the blue-and-white porcelain of Ming – were seamlessly integrated with the fluid essence of Yili Pure Milk. This fusion creates richly evocative visuals, instantly recognizable by their dynastic motifs, allowing culture to flow through history into the present day, five millennia later.
Significant time and effort were also dedicated to crafting the era-specific copywriting.
From ancient historical texts and modern academic journals to the works of renowned sinologist John King Fairbank and official history textbooks – we meticulously sourced verifiable references to authentically showcase the profound depth of Chinese cultural heritage.