2025 | Student

MUSE Design Awards Silver Winner

Paper Life

Entrant Company

Xu Yanting,Zhang Xinyi

Category

Packaging Design - Student Design

Client's Name

森田药妆面膜(DR.JOU/Dr.Morita)

Country / Region

China

‘Paper Life’ adopts a real shooting mode. Throughout the process, we used a single sheet of white paper to represent a person's face and different origami to symbolize different ages of women: a paper airplane represents the childhood at the age of seven; a paper crane represents the adolescence at the age of fifteen; a graduation cap represents the graduation ceremony at the age of eighteen; a rose represents the first love at the age of twenty-three; a house represents the home owned at the age of thirty. At the beginning, we are all at the starting point of life, so the paper surface is flat. As we grow older, more and more objects are folded, and more and more creases appear, which symbolizes the increasing wrinkles on the face. However, Dr.Morita’s mask effectively smooths out the traces left by time on the face, bringing users a magic of time reversal.

Credits

Luxun Academy of fine Arts
Zhao Lu
Luxun Academy of Fine Arts
Zhang Yang
Luxun Academy of Fine Arts
Xu Yanting
Luxun Academy of Fine Arts
Zhang Xinyi
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