2025 | Professional

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DNA Barcelona, in collaboration with Tierras de Origen and IHG Hotel Group under the Vignette Collection brand, presents Hotel Franciscana—a luxury hospitality project that redefines unparalleled elegance, sophistication, and history in the heart of Valladolid, Mexico, a renowned Pueblo Mágico.
Located in an iconic city square, the hotel stands as a masterpiece of art, offering guests a unique and enriching experience. Its colonial architecture, where arches take center stage, creates a captivating interplay of light and shadow, highlighting every space with an artistic touch.
Every detail has been meticulously crafted to reflect the region’s rich cultural heritage. From its luxurious hotel rooms, where comfort meets sophistication, to its common areas that evoke the grandeur of a theatrical setting, Hotel Franciscana embodies refined elegance.
The hotel features a vibrant plaza offering a mix of gastronomy, shopping, and art experiences. Guests can enjoy a variety of restaurants and a food market showcasing both international and Yucatecan cuisine. The rooftop hosts a leisure area with an infinity pool, framing Valladolid’s beauty through its signature arches.
Restoration and preservation of colonial art and architecture are fundamental pillars of the project, seamlessly blending history with modernity. More than just a luxury retreat, Hotel Franciscana is a celebration of Valladolid’s rich cultural heritage, ensuring every stay is a truly unforgettable experience.
Credits
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SHENZHEN BAIXINGLONG CREATIVE PACKAGING CO.,LTD
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Packaging Design - Subscription Box (NEW)
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Taizhou Shangpin Jingzhi Industrial Design Co., Ltd.
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Product Design - Robotics
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ANH DESIGN COMPANY
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Lighting Design - Entertainment Lighting
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Shenzhen Yinli Originality Co., Ltd.
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Packaging Design - Wine, Beer & Liquor